When you are looking for new ways to raise the visibility of your business, you may want to consider marketing via email. Email marketing has been around for a long time. It is still a smart way to reach customers. Here are a few tips on how to make email marketing work for you.
Do not send emails that were unsolicited. If you are emailing people who don't wish to be on your mailing list, they will most likely delete your emails. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Email Marketing Made Easy
1. Construct your email so that it sounds personal. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. For example, if you know why they signed up to get emails from you, include that reason in your email.
2. Market to your readers. Once you have a few readers, think of ways to encourage them to sign their friends up. Remember to have a subscribe link inside your email; hopefully, your customers will pass it to their friends that have similar interests on the products that you offer. Your email base can really grow this way.
3. Always remember that you should be using email marketing to sell services and products. Your emails should make your readers want to buy your products. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
4. Fill your marketing emails with helpful information; don't simply load them up with sales pitches. Offer special articles to your subscribers that may not be on your site. Include special offers from your company, as well. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.
5. Limit your marketing email messages to only one each week. Chances are, your customers receive a ton of email everyday, just like you. Customers may skip your emails if they receive too many of them.
6. An email marketing campaign that offers more options to subscribers will generally be more effective. Allow readers to select the number of emails they get, how often they will get them, and the amount of information about themselves they wish to give. The more choices customers have, the more they will see the business relationship as equal and mutually beneficial.
7. Sending out quality email is a part of establishing a good image for your brand. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This can help your readers instantly recognize you.
Email marketing is a great way to promote both fledgling and established companies. Use the tips given here to make your email marketing plan stand out from the competition, and keep looking for new ways to make your emails fresh and relevant for your clients and customers.
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